The Forward: The Great Bagel-Off: East vs West Coast tasting panel and discussion

SF Chronicle: An Oakland financial planner's budgeting 'advice': Stop buying $3 Boichik Bagels

SF Gate: 'You deserve to be poor': Oakland financial firm slams Boichik Bagels for its $3 goods

Battle Of The Bagel: California Bakery Creates Bagel Room In Competition To New York | NBC News NOW

Voices of Monterey Bay: Whatsa Bagel?

The Bold Italic: Boichik Bagels Owner Responds to the New York Times Declaring Her Bagels the Best in Country

J Weekly: New York Times declares California bagels better than N.Y.

NYT: The Best Bagels Are in California (Sorry, New York)

East Bay Express: No-BS Bagels

Berkeleyside Nosh: Boichik Bagels' Temp Tee Homage

The Bold Italic: 8 Bay Area Jewish Businesses to Support This Chanukah and Beyond

The Nosher: Where to eat the best Jewish food in 2020

Eater SF: The best new restaurants of 2019, according to Bay Area food writers

SFGate: Is this new Bay Area bagel shop making the bagel ex-New Yorkers have been searching for?

Mercury News: Worth the hype: Berkeley's Boichik Bagels really is that good

Berkeleyside: With Boichik Bagels, the East Bay finally gets a New York-style bagel

SF Chronicle: Boichik Bagels ready to open in Berkeley with New York-style bagels

J Weekly: Creativity makes the Bay Area a Jewish food destination

Vibrant Visionaries podcast interview

The Mercury News: Top 9 hottest San Francisco food trends of 2018

The Nosher: The best Jewish food in San Francisco

Bon Appetit Dec 2018/Jan 2019, page 52

Rose Levy Berenbaum's blog: "The best bagels we had ever tasted."

Emily pitching at Food Funded, May 24, 2018

Eater SF: Promising bagel pop-up goes permanent at original Noah's location in Rockridge

J Weekly: Boichik Bagels pop-up goes brick-and-mortar at original Noah's location

J Weekly: Best bagels in the Bay? Fundraiser for undocumented fire victims has the answer

J Weekly: Boichik Bagels 'taste like home' - and maybe like H&H

East Bay Express: Alameda's Boichik Bagels is a game-changer