Hi, I'm Emily. Born and raised in central New Jersey, I grew up eating a LOT of bagels. But when my father had business take him to the Upper West Side, he would stop by Zabar's for lox, sable, whitefish, and chive cream cheese, and H&H for bagels, which we would have as a special treat.  These bagels were on a whole different level of unique deliciousness.

In 2010 I moved to the Bay Area and bemoaned the lack of proper bagels. When I heard that my most beloved H&H on the Upper West Side had been shut down for tax fraud, I was so distraught. I took this news like the death of a loved one I just hadn't been in contact with in a long time, and grieved, and said I didn't want to let those bagels cease to exist.  And so I embarked on what became my five year quest, through trial and error, to create a bagel I longed to eat. 

Five years of experiments later I was happy with the result. Friends told me I should sell them! So I decided to give it a whirl, got a cottage food license and did pop-ups which were a huge hit. Then took the plunge to brick and mortar, and opened my first store on College Ave in Berkeley in Novemer 2019.

It's been nonstop bagels ever since! We now have five shops around the Bay Area and a factory, and are planning much more to come.